Blog - The Gowan Group

Chris Pryor

9 Reasons Strategic Planning Remains Relevant for Schools

Strategic Planning by Gowan Group

Strategic Planning by Gowan Group

For additional information on Gowan Group's Strategic Planning Consulting Services for Independent Schools, click to read more.

For additional information on Gowan Group's Strategic Planning Consulting Services for Independent Schools, click to read more.

Signature Services Offered for Independent School Research

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GOWAN GROUP DEVELOPED SIGNATURE SERVICES TO ADVANCE INDEPENDENT SCHOOLS.

In celebration of my mentor, Don Gowan, and the anniversary of his 50th Kent reunion, we are offering a dramatic reduction on prices on certain services. The anniversary was in June, so we know it's late. But the timing makes sense for admissions offices and their current challenges.

Gowan Group identifies challenges, offering a different perspective for a school's Administrative Team. Our objective viewpoints, as well as our daily research in current educational trends, deliver results. Each consultant is an idea starter, a problem solver, and a thought leader. Our Team's extensive educational experience helps independent schools reposition, or reinvent itself. Each signature service is offered in two distinct ways: a comprehensive and an abbreviated approach. 

promotional offer: Local-seo

Local Seo Competitor School Social Media Research
$2,000.00 $5,000.00

LOCAL SEO COMPETITOR SCHOOL SOCIAL MEDIA RESEARCH

Purchasing Gowan Group's signature Local SEO Social Media Research service is an opportunity to outsource time-consuming research. In one week, your school will be able to...

  • Look into Gowan Group's digital process.
  • Access our personalized software with your login, and a password protected account.
  • Have a detailed and comprehensive Activity Report, written by Gowan Group's digital strategists.
  • Understand what your common audience liked and did not like about competitor school's digital marketing initiatives. 
  • Turn competitor school's marketing mistakes into your school's marketing success.
  • Strategically place your school on social platforms in which your content will be appealing to your audience, and thrive.

Promotional Offer: COMPETITIVE ANALYSIS AND IMAGE REPORT

Competitive Analysis and Image Report
$3,000.00 $7,000.00

Competitive Analysis / Image Report

Gowan Group will visit your campus for a full day of study. In a weeks time, we will perform a detailed competitive analysis and produce an image report. The findings of both will offer critical data for you to differentiate and brand your school. It will ultimately result in more applications of mission-driven students in your admissions funnel. 

1. Internal Research: We will determine your school's strengths, and the areas of improvement, offering insight to institutional branding. 

2. Whole Day Campus Visit: Gowan Group's delivery of top consulting services stems from the time commitment we dedicate to understanding your school's ethos. While spending one day at your school, we strengthen our ability to provide first-rate reporting, by meeting your Administration and touring your campus.

3. Competitor School Visit: We will visit your competition, your cross-over schools, to determine your competitive edge. This will be coupled with an image report for your campus. We all know that prospective parents and students often make decisions based on "feel." Gowan Group will identify the key factors, from an outsider's perspective, that will improve your competitive edge.

4. Competition & Image Report: An in-depth report offering our data analysis, competition report and image report. Our insightful recommendations will guide you in increasing applications to your funnel. 

Results

  • A stronger competitive edge.
  • A more welcoming admissions presentation.
  • Pointed recommendations for your school to fulfill.
  • Your admissions office will enjoy more mission appropriate applications and a stronger yield. 

For more information about gowan group's consulting services for independent schools:

Lesley Ellis School selects Gowan Group

Services by Gowan Group with solutions for Independent School clients.

Services by Gowan Group with solutions for Independent School clients.

independent school from Boston, massachusetts hires gowan group

Lesley Ellis is a growing private school of 166 students. Located in Arlington, Massachusetts, a suburb of Boston, the school continues to expand. Lesley Ellis recently added a new Middle School Program. Additionally, the independent school will be moving to a new and larger campus in September, 2017! 

This is an exciting time for Lesley Ellis School. 

SCHOOL MARKETING RESEARCH

The School is seeking assistance from Gowan Group to begin developing a Marketing Campaign. Gowan Group will conduct the research needed to structure a School Marketing Plan and do the following:

  • Research in School Messaging.
  • School Identity and Image Report.
  • Local-SEO Competitive Analysis.
  • Social Media Audit.
  • Select and Launch Social Media Channels.

maintaining school ethos while evolving and expanding

Lesley Ellis is a forward-thinking school. Their investment in critical digital research will showcase the school's message through graphic design, leading to a broader audience of prospective families. 

For 65 years, Lesley Ellis' approach to education remains a holistic one, offering rigorous academics in a nurturing environment for growing children. The school's signature programs and educational philosophy distinguish it from its neighborhood competitors. 

Gowan Group is proud to be working alongside Lesley Ellis as the school expands. This work should be completed by Thanksgiving, 2016.

Westport, Connecticut