independent school from Boston, massachusetts hires gowan group

Lesley Ellis is a growing private school of 166 students. Located in Arlington, Massachusetts, a suburb of Boston, the school continues to expand. Lesley Ellis recently added a new Middle School Program. Additionally, the independent school will be moving to a new and larger campus in September, 2017!

This is an exciting time for Lesley Ellis School.

SCHOOL MARKETING RESEARCH

The School is seeking assistance from Gowan Group to begin developing a Marketing Campaign. Gowan Group will conduct the research needed to structure a School Marketing Plan and do the following:

Research in School Messaging.

School Identity and Image Report.

Local-SEO Competitive Analysis.

Social Media Audit.

Select and Launch Social Media Channels.

maintaining school ethos while evolving and expanding

Lesley Ellis is a forward-thinking school. Their investment in critical digital research will showcase the school's message through graphic design, leading to a broader audience of prospective families.

For 65 years, Lesley Ellis' approach to education remains a holistic one, offering rigorous academics in a nurturing environment for growing children. The school's signature programs and educational philosophy distinguish it from its neighborhood competitors.

Gowan Group is proud to be working alongside Lesley Ellis as the school expands. This work should be completed by Thanksgiving, 2016.

HOW DO INDEPENDENT SCHOOLS COMMUNICATE THEIR MISSION STATEMENT VIA SOCIAL MEDIA?

For Independent Schools, a strong Mission Statement establishes purpose, values, academics, character building, and citizenship. Mission Statements are the foundations in which the school community operates.

The interactivity of digital media has given schools exciting opportunities to show, share and deliver its Mission Statement in various ways. The process of establishing an online image is simplified by translating the words within a school's Mission Statement using digital media.

SHOWCASE ONE PART OF YOUR MISSION STATEMENT EACH MONTH

Emphasizing small pieces of a Mission Statement positively positions a school's key message and brand image online. Underscoring different attributes of a Mission Statement through digital media is an incredible marketing tool to translate into pictures, videos and real-time events.

SUGGESTIONS FOR GETTING STARTED THIS WEEK

Use digital media to illustrate your school’s Mission Statement to share with your social network. Here are some tips to bring visibility to your school’s online identity:

Short video clips of students participating in community service with your school.
Post pictures of student artwork exemplifying their creativity across all grade-levels.
Pictures with accompanying quotations from students regarding their passion for learning.

GOWAN GROUP

Hailey Feldman, Director of Digital Marketing, recommends digital media content sharing with your school's social network. Social media posts provides prospective and current families with a visual comprehension of your school's Mission Statement. Increasing social media outreach results in a better understanding of your school's values, increases student enrollment, and retention.

Interested in learning more about online identity and online branding? Contact hfeldman@thegowangroup.com for a free 30 minute phone call discussing a Digital Marketing Plan for your school.